In this digital world, your business needs a website to survive the aggressive battle of brands, and now is a good day to have a website where you can easily and effectively promote your business online. You might want to ask why. Good! – just read on and you’ll know the reasons why your business needs a website and why you should have one NOW! As a business owner, it is crucial to position your business online with a credible and smooth destination that provides customers and prospects with the impression to want to subscribe to your product and services using the latest online marketing strategies to engage them – getting a website is one of these strategies! Having this in mind, you should consider these 4 awesome reasons why your business should have a website now. #1. The absence of a business website means losing potential customers: Can you argue this? I don’t think so. A business with a website has a competitive advantage over its competitors even if it’s a small business. Businesses and organizations make huge progress through their website, in terms of brand recognition, sales promotion, awareness, organic traffic, and connecting with potential customers on daily basis. Small businesses with a website can outrank big brands on Google if the right online marketing strategy like search engine optimization is adopted and channel some of their traffic. For this reason, having a website is not a matter of “choice” but a “must” for small businesses who want to have a level ground with the big brand as the case may be. Your website acts as both your office and a salesman who provides every detail about your business or organization. In other words, with your business website, you don’t need to waste your energy talking every time, your website will do the explanation and also provide answers to so many questions that your prospects might have in mind within a few minutes. #2. A business website is budget-friendly: Getting a professional website may be way off your budget; well, so it may seem. That is, creating a professional website could be huge, especially for businesses that are on a tight budget. The good news is that website design agency such as Backdesk tries to maintain a balance in other to accommodate businesses especially small businesses with the flexibility of working with their budget. What this means is that you’ll have the privilege to have a standard business website set up for you as low as N80,000 with Backdesk Innovative Solutions. Get yours Now! # 3. A website gives customers direct access to your business: Let’s be realistic- today we live in a world where most people browse through the internet just before they buy or subscribe to any services. Take, for instance, you own a big salon, and people at the nearby street took a ride to other places, and get the services they want because obviously, they don’t know you’re there. Am sure they might have searched the saloon within the area on the internet and you were nowhere to be found on Search Engine Result Pages (SERPs). The obvious is websites direct prospects to your business as soon as they search for products or services related to your niche. In this digital world, while you sit at the office or store waiting for customers to come and buy your products, there are thousands of people looking for your service or product online but can’t reach you. Instead, Google directs them to your competitors- why? Because they have a website. In other words, it is easier to attract customers to your business through the website. The internet has a wider reach than any other form of advertising that had existed. The web has opened the gate of profit-making for you as a business owner – Use it! #4. A website is cost-effective for businesses If you are a business owner then you are very much aware that businesses and companies spend millions creating fliers and distributing them to both relevant and irrelevant audiences. By having a business website you can do away with such spending entirely. A “part” of the resources or money spent on creating brochures and fliers is too much enough to build an everlasting office for your business on the internet which forms the basis for online marketing where millions of your target market can find you and get converted as a result of the minimalistic and comprehensive nature upon which a premium website is built. With a website, your potential customers can find out about you and your products and service on the internet without passing through any stress and without spending cash locating your business except when it’s necessary. Nevertheless, having a website has become an integral part of every business either large or small scale. Don’t sit back and watch your competitors take all your customers. You should also know that people give more credibility to businesses that have an online presence. Are you interested in creating a quality business website? Contact us for premium website services. Related posts: Top 10 reasons why your website must be mobile-friendly How to check if your website is mobile-friendly
10 Marketing Ideas for Every Startup in Nigeria
Want to increase your Return On Investment (ROI)? These 10 actionable marketing ideas for small businesses will help you get customers and increase sales in Nigeria – You don’t have to spend a fortune. Creative marketing strategy is the key to success, especially for small businesses in Nigeria. In fact, leveraging the right marketing ideas and strategies can sometimes make an average product outshine a better product that is poorly managed and marketed. Big businesses like Coca-cola, MTN, Glo, etc can dedicate a lot of resources both monetary and staff to get their business noticed and marketed to its intended audience. On the contrary, as a small business, you don’t have such luxury. The question is, how can you meet up and stand a chance with these big brands in order to make ends meet for your business and attract more sales in Nigeria? Simple! You don’t have to spend a fortune on business marketing like the big brands. But you can achieve greater results like them by leveraging and keeping up with the trending marketing strategies you haven’t ventured into yet. Ready to make more sales and increase your income?. Pay close attention to these 10 marketing ideas and then adapt to working marketing techniques for your small business. Table of Contents 1. Project the Uniqueness of your Business 2. Engage in Affiliate Marketing with related businesses 3. Segment your specific target audience 4. Expand your target markets 5. Build Customer relationship 6. Leverage Social Media Marketing 7. Get a Website 8. Getting listed on Google My Business and other online business directories in Nigeria 9. Start Email Marketing to reach your target customers 10. Embrace Content Marketing 1. Project the Uniqueness of your Business What makes something/somebody extraordinary is “extra effort”. To be extraordinary is to be unique – adding more effort to what others are already doing and then adding more flavor to yours. In other to succeed as a small business in Nigeria, you should take your time to analyze the big brands (Big players in your line of business) and find something that differentiates you from your competitors. Then inject your strength to promote the uniqueness of your business. When you market your small business by projecting its uniqueness, you stand out. Your Unique Selling Point (USP) could be anything – find out what it is your competitors lack and project it before your target audience. 2. Engage in Affiliate Marketing with related businesses As a small business, if you want to meet up and grow more revenue, there are a couple of ways to go about it. You can engage related businesses that reach your specific target market and find a way to collaborate with them. Affiliate marketing works perfectly well for small businesses because it’s a win-win game, do this for me in return you will get this. So it doesn’t matter if you actively market each other’s services. The bottom line is to boost your brand credibility and build a firm background for your business and most importantly generate more sales. Similarly, you can partner with other small businesses and influencers in your industry. 3. Segment your specific target audience Every business has a specific target audience. As a business owner especially a startup, you must streamline your target audience and create products and services or provide solutions that specifically appeal to the needs of each target market. You need to understand the language of the different segments of your audience before marketing to them. The older ones may prefer a more formal tone, while the youths may prefer something trendy. 4. Expand your target markets Take for instance if you are into catering services. You can sell your products to local businesses that need such services in your area as well as market directly to consumers. This will go a long way toward marketing your business and creating more awareness for the product you offer. Don’t limit yourself to only small businesses, you can as well engage in soliciting business deals from bigger companies, including government agencies, (from federal to local government) as long as what you offer appeals to their needs. 5. Build Customer relationship A good customer relationship rekindles success in business. Most businesses especially startups focus more on getting new customers. That’s great! but a good business will do everything possible to retain the existing customers. With existing customers, you have a great chance of getting referrals from them. As a small business, you should build a lasting relationship with your customers. One thing to note when marketing your small business in Nigeria is that customer relationship is important. Most customers return to purchase your product because of the way they feel about your brand. Engage them with relevant information and updates about your products and services – ask them for feedback. Ask them the best way you can serve their needs better and do well to implement the ideas if they’re worth trying. The bottom line is, to build and retain your customers while you seek new leads. 6. Leverage Social Media Marketing Social media has become one of the most effective and reliable means of marketing in this 21st century and any business yet to leverage this trend is losing out big time. So as a small business, you should leverage social media marketing if you haven’t already done so. This is one of the cheapest methods to market your small business. Create and engage your business in the most appropriate social media platforms that would engage your target audience such as Facebook, LinkedIn, Instagram, Twitter, etc. Find out the most suitable platforms that will best appeal to your customer and run maximum promotions to boost and create awareness for your business. Be sure to update and fill out social media business page profiles with as much detail as you can, being sure to include website links and products. Talking about a website, every business needs a website. So – 7. Get a Website I choose to introduce a website on the 7th list because any business that doesn’t understand the aforementioned ideas
6 Proven Strategies That Will Boost Your Sales Today
Without leads, your business is a sure failure. Can you argue that? Smiles- I bet you won’t. Differentiating traffic from lead generation is usually misunderstood by most people. For a good understanding of this post, let’s concisely explain what lead generation is all about. While traffic generation is geared towards bringing more visitors to your website, lead generation focuses on turning or rather converting these visitors into potential customers. Leads are quality potential customers who can become ideal customers and your brand loyalists, only if you approach them with the right strategy. By definition, lead generation is a way of attracting prospects to your business/website through special yet common ways to appeal to and convince them to actually make a buying decision and become full-fledged customers. In this post, I will walk you through the best tips that if well implemented will help you generate more leads to your business through your website. #1. Optimize Your Website Messaging Charity they say begins at home A website can be likened to a salesman in a shop, what he does is sell a product to prospects using the most effective means that will convert the prospect into paying the customer. Ever come across a website where you read every word and navigated through the visual representation on the homepage yet you seem lost – not sure of what the business is all about? It’s a bad user experience. I don’t think you want your site visitors to experience such. As a start-up, your customers should be able to get a comprehensive knowledge of what your business is all about at first glance. It should be able to define what services or products your business offer. the truth is, most businesses or organizations may have spent a lot of time and energy building a beautiful website but then neglecting the vital component that would determine both their conversion and bounce rate – Website Messaging. As a business owner striving for brand awareness and credibility to generate a lead for his business, you should understand that it will be a big blunder if after spending your resources developing a nice website yet it doesn’t really translate the exact products and services your business offers. So what do you do? Simple! – Optimize your website information. It is one thing to communicate and another to communicate effectively. Effective communication gives meaning to the stories you’re trying to sell to your audience. Note: Communicating the meaning and value of your business through your website to an audience is one thing every small business should integrate to generate more leads and possibly convert these leads to actual paying customers. Do this right and enjoy the huge benefits. The second thing you should consider is your site load speed. 2. Have a responsive and speed-loading website How responsive is your website? How long does it take for your website to load? These are just a few question business owners should answer. Let me remind you that website visitors are impatient and very quick to judge. According to Tony Haile, CEO of Chartbeat, “an average reader will stay on your page for just 15 seconds. So you have just a limited time to either retain visitors on your website or have them bounce off. Poor responsive and low loading website will increase the bounce rate on your website. If your website loads forever, then you have a big problem because visitors won’t even get to learn about the services your business offer. To avoid this, consider optimizing your web page content for a better user experience. This is just one out of many strategies you can use to generate more leads to your business. The next on the list is blogging. 3. Start Blogging to increase your SEO rankings Blogging gives you added the advantage of connecting your business with your website visitors. This can be achieved by telling readers to add their opinion in the comment section at the end of the blog post, with this, you get to meet, interact, and rapport with your audience. You can also gain a meaningful idea of what services or products your customers/prospects may be searching for. There are numerous ways of generating traffic and leading to a website, and blogging is one of the fundamental strategies to achieve that. Most businesses have leveraged the power of blogging as a way of generating leads for their business simply because blogging works. However, blogging does not only drive traffic to your website, it equally increases your SEO rankings, making your business even more visible to people looking for your services online. Embrace content marketing, it really pays. 4. Leverage call tracking strategy to generate more leads As part of lead generation strategy, call tracking is very effective to getting potential customers While I was doing my research, I found out that most businesses have the idea of call tracking but don’t really know how to affect these strategies. This leads us to the question of how to go about generating a lead through call tracking. Here is the thing – Your site visitors want to interact with a human being especially when it comes to making their buying decision which automatically translates to huge sales and profit-making for your business So to generate more leads for your business, call tracking helps you analyze and know how your clients reach you. It might be from ads on your website or social media campaigns. The point is, call tracking will help you know and determine where your money is best spent. With this kind of insight about your campaigns, you should be able to streamline your marketing strategy and then consider investing more in the campaign where you have more conversions. Want to generate more leads for your business? Leverage call tracking strategy. 5. Use Active Online Chat Literally, every company has an online chat option, but the big question is, how many of these companies online chat but is active? The truth is, most companies/agencies, organizations and businesses just include the